Brand statement

『美しさへの冒険と、理りのありか』

きっとそれは守ることと破ることで生まれるジレンマを思い切り楽しむこと

The brand concept of LIROMA
The adventure and logic of beauty
Enjoy the dilemma by continually defending and breaking the rules of beauty.
The quest of women wanting to be beautiful makes the adventure of beauty alive.
It is essential to obey the rules for make a life in modern society, and women have different role and attire in various communities and places but LIROMA thinks by continually defending and breaking the rule in different environment can make women beautiful.